Banner sizes

We support the following banner sizes:

• Leaderboard (728 x 90 pixels, max. size 40KB)
• Wide Skyscraper (160 x 600 pixels, max. size 40KB) - also Skyscraper (120 x 600 pixels, max. size 40KB)
• Medium Rectangle (MPU) (300 x 250 pixels, max. size 40KB)

Banner advertising should follow Interactive Advertising Bureau guidelines (see www.iab.net ).

Third-party tags

We use DoubleClick as our ad server, so we can accept most third-party ad server tags. In order to optimise campaigns we usually require that we can track clicks (see a list of supported ad servers here ).

If your ad server is in this list, please supply the named type of tag. If your ad server is not in the list, please ask or supply a range of tags (most ad servers will let you generate all types of tags at once).

Just Landed is serving the banners

We accept the following formats:

• GIF, JPG, or PNG
• SWF (flash) file with a valid clickTAG . Can contain animation, sound, video and interactive features, but should follow IAB rich media guidelines (especially, by default, units should not play sound, expand or trigger large video downloads).
• Please ensure you provide a target URL for all banner units when sending them over.

Adobe Flash and clickTAGs

All Flash banners served through Just Landed should contain a clickTAG . If we are hosting a Flash banner, we can only accept SWF files with a working clickTAG. You can check with this DoubleClick tool  or this tool  and - if in doubt - please ask your agency or designer. Additional ActionScripting in the SWF file can cause problems, so we advise a standard implementation. We cannot produce SWF files or insert clickTAGs for customers. For more information about clickTAG and specific implementation advice, please see the Google guidelines here  - we have the same requirements.

User privacy and ethical guidelines

• All advertising units should follow local and IAB standards for the protection of the user's data and privacy.
• No script in a banner should attempt to access, modify or expose any information on the user's machine outside of the ad server's own cookies (which should follow best practice).
• No script should expose the user to cross-site scripting attacks or contain an action triggering a download or installation of plugins.